Sprouts Farmers Market
Real Root Package Design System
With the desire to house all things Health & Beauty under a new sub-brand “Real Root”, Sprouts approached DRC to develop packaging and a fool-proof style guide to help launch the brand in a quick and efficient manner while maintaining consistency across a vast amount of products.
Real Root by Sprouts helps people “Find the Meaning of True Beauty” with an approachable, friendly, and inviting aesthetic, paired with a sophisticated color palette and hand-drawn blossoms of plant life. The blossoming illustration suggests a natural, healthy lifestyle and products that make you feel good, while also serving as a platform for color segmentation to aid in shopping.
With so many products in the lineup (and growing!), consistent use of brand assets is of utmost importance. DRC developed the style guide for third party vendors to reference in order to extend, adapt, or build from scratch any new addition to the Real Root lineup.
Scope of Work:
Strategy, Package Design, Illustration, Style Guides