Nature Raised Farms
Brand & Packaging Redesign
Nature Raised Farms was not getting credit for its quality and sought a close-in optimization of existing elements.
DRC recognized the No Antibiotics Ever claim was becoming commonplace in the category. The brand’s farms, run by farmers who choose to do things a certain way, was a key reason to believe with a strong point of difference, yet it was not coming across clearly.
DRC revitalized the visual identity through clear communication of the brand benefit: Serves a greater good without sacrificing taste. Today’s consumers are disciplined about nutrition and food choices, so source of ingredients is important.
The visuals around farming were dialed up to reinforce the idea that responsible raising practices result in products that simply taste delicious; and photography conveys this message in a unique way.
Scope of Work:
Strategy, Brand Identity, Package Design, Photography