Our mission is to create meaningful consumer connections that help bring your brand’s potential to life.

We connect brands to consumers through growth-driven strategy and fearless creativity. We dig deep to understand what inspires your target audience, and help you push boundaries and take calculated risks necessary for growth.

Our talented team understands what it takes to make a brand succeed. Together, we can help you develop a unique position in the marketplace that drives powerful results.


Meet the Team

John Norman
Principal

As founding owner of DRC, John lives and breathes the belief that great branding and design is rooted in consumer motivations. John's passions are design, entrepreneurism, and connecting people with other great people. His creative leadership encourages the pursuit of excellence to consistently delight clients and deliver compelling design solutions. John is an influential leader in the community serving on several boards of directors, and actively contributes DRC time and services to making a difference in the world.

John’s entrepreneurial spirit started with his family and extends company-wide. John always keeps the business owner or brand owner top of mind and challenges the team to ask ‘what if’ and ‘why not’? John seeks continuous growth – and it comes from both external and internal influencers, always rooted in his core purpose: encouraging others to challenge convention and positively impact all that we touch. 

Renee Joncas
Senior Vice President

Renee provides day-to-day management of the company’s design implementation, systems implementation and training. Quality control and process development are her strong suits, so she has a natural ability to effectively trouble-shoot a variety of situations.

Renee has a full range of industry experiences – from traffic to production, talent acquisition to account management and FDA standards to global expansion. Naturally, each experience came with its share of “left-brain” functions. At DRC, she is able to put all of these experiences into practice. Her diverse background allows us to consult with her in multitude of capacities and on projects big and small. 

Seth Coronis
Creative Director

Seth’s strategic thinking coupled with years of creative design experience provide him with the tools to help the team develop and deliver meaningful design solutions.

Born and raised in New England, Seth moved to San Francisco in 2002 and has immersed in packaging and branding ever since. His agency experience runs the gamut from small, boutique design houses to global branding behemoths. His client experience follows suit, ranging from national icon brands to lesser-known regional brands and startups and everything in between.

Seth joined DRC in the Spring of 2019 after making the move to Chicago. His combination of youthful energy and industry experience allow him to offer new perspectives to both DRC’s internal team, as well as the clients we work with. 

Anamarie Fortuna
Sr. Account Manager

Specializing in consumer packaging design, Anamarie brings a wealth of experience and a dedicated work ethic to every project. With her attentive client service, she anticipates client needs and provides strategic guidance to align brand identities and market trends.

Throughout her career, she’s had the privilege of collaborating closely with a wide range of clients, translating their brand aspirations into tangible packaging solutions that not only meet but surpass expectations. She thrives on the challenge of balancing creative flair with the technical nuances of production, ensuring each design not only dazzles aesthetically but also functions seamlessly in real-world applications. She is passionate about driving forwardthinking solutions that elevate brands and exceed client objectives. 

Ana Bora
Account Manager

Ana Bora is a dynamic force in the world of branding and marketing with a successful track record in Client Services and Consumer Packaged Goods. She has spearheaded large-scale projects for national accounts, developed comprehensive brand identities for startups and championed company culture initiatives, all driven by her desire to continuously improve professionally and deliver positive results. 

She possesses a unique ability to turn ideas into reality through innovation, strategic implementation, and unwavering client dedication. This approach, combined with her diverse background in hospitality, live events, and integrated marketing, makes her an invaluable asset to the DRC team.

Outside of work, you might find Ana immersed in a true crime podcast, perfecting her yoga poses, or networking at a local industry event.

Jeff Camp
Production Manager

A seasoned professional with extensive experience in creating high-impact brand identities, marketing collateral and packaging. Jeff is a left brain creative thinker with right brain attention to detail, allowing him to see the big picture, while also focusing on the details. Dedicated to maintaining the delicate balance between cost-efficiency and creative integrity.

As a team member and leader, Jeff is knowledgeable and effective, and keeps his team focused on the project parameters, the intricate details, the timeline, and the needs of the client – while striving to do the right thing for the business. He has the ability to consistently dazzle and amaze while keeping things grounded and on task.

Testimonials

“DRC got it right the first time! After initial concept presentations, we are often telling other firms to start over.”

Director of Corporate Purchasing Aldi

“You are the standard by which we measure other resources.”

Director of Packaging Lowe’s Trend & Design

 “I’ve always said it’s the little things that count…DRC gets it and as we move forward we should look for agencies similar in customer service like DRC.”

VP of Marketing – Retail Division Legrand

“You’ve wowed us! Further validation that we selected a great partner for our rebrand!”

Director of Marketing Services LCI Brands


We are an independent brand strategy and package design agency with a strong history of cultivating and launching new brands, accelerating growth for established brands, and restoring growth to declining brands.


Our Capabilities

Strategy

Consumer Insights

Trend Analysis

Seasonal Strategy

Brand Architecture 

Branding

Brand Positioning

Structure & Packaging

Naming

Brand Identity

Activation

Brand Standards

Merchandising

Brand Stewardship

Adaptation & Production

Innovation

Opportunity Mapping

Workshops & Facilitation

Design & Prototyping

Touchpoint Strategy 


Client Partners