Lewis N. Clark
Brand & Packaging Redesign
LCI Brands, a leading manufacturer and worldwide marketer of consumer products for the travel and outdoor industries, became undistinguishable as competition created infinite choices. The brand required differentiation and a new expression intrinsic to the company’s culture to position Lewis N. Clark as a leading global brand. The challenge required understanding the company brand vision and the outdoor recreation consumer who lives for the moment, free from everyday obligations.
To get our message across, we had to understand why that's important to each stakeholder, then speak to it. We started by defining brand architecture and verbal positioning. The foundational tools we developed guided and inspired our rebrand. What follows is a snapshot of the lifestyle-driven brand experience we created.
Scope of Work:
Strategy, Brand Identity, Package Design, Stationery Suite