Clyde’s Donuts
Brand Redesign
Clyde’s Delicious Donuts, a 4th generation family business, wanted to increase capabilities with a new production line and extend their geographic reach. They asked DRC to help them take advantage of this opportunity to reposition their brand, while updating trade materials. In addition to increasing their B2B sales, Clyde’s also hoped to increase the percentage of their retail business.
DRC partnered with leadership to determine the brand values and essence. Capturing the joy of eating a donut was embraced by everyone, and included listing their favorite donut in their email signatures and on their business cards.
In order to help communicate their new positioning and capabilities, DRC partnered with their sales team to create a new website, trade show booth, customizable presentations and collateral. A ribbon-cutting event announcing their new space, capabilities and identity, included new environment graphics, in-plant photography, gift bags and a press release. DRC also updated packaging graphics, developed a product naming system, and photography standards. The result… Smiles All Around.
Scope of Work:
Strategy, Brand Identity, Website, Sales Materials, Stationery Suite, Trade Show Booth