Focusing on what makes this brand special, we created a hand-drawn sketch of the scenic Minnesota caves as seen from acrossthe Straight River. Framing the illustration, a bold ring houses specialclaims communication about location and aging processes, with the brand acting as the keystone which holds the entire label together. The use of hand-written typography, distressed textures, and sophisticated color reinforce the hand-made, cave aged, premium quality of these products.