Hillshire Farm
Premium Carved Meats
Hillshire Farm identified an opportunity to elevate its leadership position in the premium meats space by introducing a new line of expertly carved thick cut meats for a wide variety of usage occasions.
Our solution evolves the Hillshire Farm base equity to convey artisan quality. A dark, rustic cutting board showcases the quality of the natural protein to create an elevated experience. Imagery communicates versatility with varied appetite appeal to demonstrate different usages for each protein type.
Scope of Work:
Strategy, Package Design, Photography