Hillshire Farm
Bold & Hearty Packaging Redesign
Hillshire Farm wanted to evolve Bold & Hearty packaging to capitalize on the bold flavor offerings through clear communication of flavor and benefits. Packaging needed to break through at shelf and drive purchase intent.
DRC’s solution helps Hillshire Farm capitalize on unique flavor offerings, clearly communicating the bold flavor varieties and appealing to a younger, male demographic shopping the club channel.
Scope of Work:
Package Design, Photography