O.V.H. Chickpea Chips
Packaging Redesign
Orchard Valley Harvest was reformulating their Chickpea Chips products, and thought it was the right time to update their packaging to appear more snack-able, fun, and flavorful. With the initial launch being online retail only, we needed to hit hard with product visibility and appetite appeal to create an impactful impression even when viewed as a small thumbnail image on Amazon.
Delivering on the promise of intense flavor and crunch, our solution walks away from traditional better-for-you category cues and opts instead for a bold, propriety product name and typography that would feel right at home in the salty snacks aisle. Larger than life product photography and flavor imagery pop off the vibrant color palette, demonstrating once and for all that healthy is fun!
Scope of Work:
Strategy, Package Design, Photography