Barn to Butcher
New Brand Creation
Being asked to name, create, and introduce a new-to- the-world brand of premium beef products for retail is a mouth watering proposition for any agency, so DRC was thrilled when Weinstein Wholesale Meats approached us with exactly that. So, how do we create and introduce a meaningful new brand out of thin air?
Through deep-dive category analysis and interactive brand-building exercises, we quickly established a tone of voice and name, “Barn to Butcher”, which implies a fresh, high quality, unprocessed product. The design pays homage to the days of purchasing meats directly from your neighborhood butcher, who would wrap it in butcher paper, while the brand’s monogram adds a nod to quality, inspired by a cattle brand or a maker’s mark.
Scope of Work:
Strategy, Brand Identity, Naming, Package Design, Sales Materials