Brands that will win Keto followers are those featuring prominent Keto metrics.
Keto-eligible products include products that are low/no sugar and have fewer carbohydrates, according to SPINS. That said, followers are increasingly calling their diets Keto as long as they hit just two key Keto metrics:

]1) Rock bottom sugar
2) Low net carbs*

*No more than 4g net carbs (which is calculated by total carbs minus fiber minus sugar alcohol minus allulose)