Flavor Aid
Brand & Packaging Refresh
FlavorAid® wanted to take advantage of the opportunity to refresh their packaging and brand graphics to coincide with the launch of two new items: A first-in-the-category “Just Add Sugar” pitcher pack,and a new Variety Pack.
DRC evolved the brand logotype by maintaining the recognizable “wave” typography while updating the style for a more modern appeal. By creating “information corridors”, the dual language packaging communication becomes easy to shop, while opening upthe center of pack up for big, flavor-forward imagery, making FlavorAid® synonymous with big, refreshing flavor.
Scope of Work:
Brand Identity, Package Design, Illustration