DRC and John B. Sanfilippo & Son, Inc. win GDUSA Packaging Design Awards - Orchard Valley Harvest, Chickpea Chips

GDUSA Package Design Awards is a celebration of the power of effective package design and related disciplines to advance the brand, tell the story, make the sale.

For nearly six decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The GDUSA | American Package Design Awards™ was created to recognize the value of package design that is both attractive and strategic.

The annual competition includes more than 20 categories ranging from Food & Beverage to Beauty & Personal Care to Animals & Pets to Electronics & Computers to Health & Wellness as well as specialty categories such as Sustainable Design, Luxury Design and Private Label Design.

Reflecting the continuing importance of package design, more than 2,750 entries were received overall this year — one of the biggest totals ever despite these challenging times — and a highly selective Top Ten Percent have been selected as winners, and presented with a Certificate of Excellence, including two of DRC’s very own designs for John B. Sanfilippo & Son, Inc.

Orchard Valley Harvest - Chickpea Chips

Challenge

Orchard Valley Harvest was reformulating their Chickpea Chips products, and thought it was the right time to update their packaging to appear more snack-able, fun, and flavorful. With the initial launch being online retail only, we needed to hit hard with product visibility and appetite appeal to create an impactful impression even when viewed as a small thumbnail image on Amazon.

Solution

Delivering on the promise of intense flavor and crunch, our solution walks away from traditional better-for-you category cues and opts instead for a bold, propriety product name and typography that would feel right at home in the salty snacks aisle. Larger than life product photography and flavor imagery pop off the vibrant color palette, demonstrating once and for all that healthy is fun! 

GDUSA Editor Gordon Kaye commented: “Package design is more critical than ever, and the depth and breadth of our annual competition reflects that. In this era in which audiences are fragmented, communication is cluttered, and brand loyalty is challenged, package design is uniquely positioned to advance the brand promise inform and persuade, and to forge an emotional connection at the moment of truth.”

A showcase of the winners will be published in print and online in late April.

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DRC and John B. Sanfilippo & Son, Inc. win GDUSA Packaging Design Awards

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