National Frozen Food Month:
The frozen food aisle continues to see growth across various categories thanks to continued at-home eating, convenience and consumers continuing to be more conscious of the planet. From their perceived lower perishability, better pricing, and a high amount of premium options, the demand in the frozen sector has led brands to innovate and become more creative and nutritious with their frozen offerings. A study by Deloitte (September 2021) shares some insights around fresh versus frozen products, revealing the top purchase drivers for frozen goods: perishability, price and preference.