Keto Brand Communication
Brands that will win Keto followers are those featuring prominent Keto metrics.
Keto-eligible products include products that are low/no sugar and have fewer carbohydrates, according to SPINS. That said, followers are increasingly calling their diets Keto as long as they hit just two key Keto metrics:
1) Rock bottom sugar
2) Low net carbs*
*No more than 4g net carbs (which is calculated by total carbs minus fiber minus sugar alcohol minus allulose)
For inquires, contact newbusiness@drcchicago.com